Market research is one of the EOG’s core areas of activity. Our ground-breaking State of Trade project delivers extremely valuable market data about the outdoor industry every year.

Since its formation, the EOG has been committed to delivering an ongoing market research programme for the outdoor sector, providing timely data that informs the association's long term strategy and supports members and other industry partners in their own decision making. State of Trade has developed into a benchmark project that each year collects and analyses sell-in figures from across Europe. Currently, over 100 brands contribute from 22 countries and we produce a comprehensive report that covers seven main categories and 50 sub-categories.

The market research programme is open to members and non-members. To find out more, contact our market research manager, Pauline Shepherd, on

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