EOG member Columbia Sportswear have launched a campaign on their Instagram channels promoting Columbia Sportswear customers to stay at home and use #toughertogether to connect and share outdoor adventures and plans during the Covid-19 epidemic.
Columbia is is working with teams in each country using social media channels and #toughertogether to inspire and support their consumers through the Covid-19 Epidemic.
Through the #toughertogether campaign, we’re providing the outdoor community with a platform to connect during this unprecedented time, and our consumers a way to interact with our brand and each other in a meaningful way by providing a space to share their favorite outdoor adventures or tell us about their plans for the future. We’re also working with outdoor influencers to help educate and inspire the outdoor community through our social channels
Columbia are working with influencers and their athletes to share stories, plans and skill building along with live web chats and film content. They are also encouraging consumers to do the same using #toughertogether