The European Outdoor Group (EOG) has confirmed that Messe München will be the long-term partner for the OutDoor fair. The decision was made by EOG members in a voting process that ran from 1-7 February, following the presentation of proposals at the association’s Annual Assembly.
In the first round of voting for the three options, Messe München secured more than 50% of all votes cast and will become the official OutDoor fair partner for the European Outdoor Group from 2019.
The EOG announced an official review of the future of OutDoor early in 2017, which was a result of the EOG’s determination to ensure that OutDoor remains a vibrant and essential business platform in the face of rapid technological and societal change. The outdoor sector is still growing and the right platform is essential to support this in the coming years.
Vision 2020 was initially led by an independent working group, who undertook a comprehensive and extensive research project, engaging with EOG members, other stakeholders, and the wider outdoor industry in Europe and around the world. The call for proposals was originally sent out to five trade fair organisations and after a review of their submissions by an independent expert group, this was reduced to a final three: Messe Friedrichshafen, Messe Hamburg and Messe München.