In response to material that has appeared in the public domain following yesterday’s announcement about the long-term future of the OutDoor trade fair, the European Outdoor Group (EOG) is issuing this statement to clarify some key facts.
The EOG began the Vision 2020 project over two and half years ago and as part of the process, commissioned the biggest piece of research on the subject ever done in the European outdoor sector. Through that, the association compiled information from hundreds of retailers, brands and suppliers, and from every country in Europe and many others around the world. In total, the Vision 2020 team completed over 90 hours of face to face interviews with stakeholders. Through this work, economically speaking, the EOG surveyed around 90% of the market and simply put, that stands for something.
The EOG membership itself is fully representative of the whole sector and includes brands, retailers and ingredient brands. The association’s own well established and highly respected State of Trade market research programme puts the economic size of the wide EOG membership at around 70% of the total European outdoor market. These two points together show that the decision that was taken about the future of OutDoor was not made by the minority, but is representative of the interests of the whole sector.