EOG

The 2019 European Outdoor Summit is only two weeks away, to be held at the Congress Centre, Kursaal, in Interlaken, Switzerland, from 26-27 September. As a reminder, this year’s summit will focus on the theme: The Outdoor Industry – Redefining Boundaries. Once again, there will be a varied programme of keynote speakers, breakout sessions and networking opportunities at what has become an essential event on the outdoor calendar.

Details have now been confirmed of a final speaker who has been added to this year’s line-up. Malcolm Newbery of Malcolm Newbery Consulting will present the keynote: Redefining your Supply Chain for Today’s World. Clothing is seasonal and fashionable. In today’s world, the fashion industry has changed its supply chains from rigid to reactive, from slow to ultra-fast. Has the outdoor clothing sector a right to ignore these changes? Or must it come to terms with them, in spite of its inherent difficulties? Malcolm’s keynote will explore these issues in the context of our main summit theme.

Malcolm will also present a breakout session: Omni-Channel Pricing, Sourcing & Stock Control, which will follow on from his keynote.

In Malcolm’s own words: “Most of us are now operating in a multi or omni-channel manner. Many of us have not yet grasped the issues, yet alone dealt with them! In this breakout, I challenge you to address the three issues:

  • How do I deal with different customers buying through different channels? In particular, how do I price?
  • How do I source and deal with potentially different suppliers for the different customer offers made?
  • How do I deal with stock control? Quite simply, where, how and by whom?”

The full line-up of EOS speakers includes:

  • Anne Skare Nielsen– Future Navigator:  From More To Better (or Why the Next 10 Years Will Be Amazing).
  • Pippa Goodman– Foresight Factory: The Changing Boundaries of Engagement.
  • Marcus Dapp– Swiss Federal Institute of Technology:  Finance 4.0 – The Dawn of Open Cryptoeconomic Networks.
  • Marta Pellegrino– Oberalp: Partnering for a More Sustainable Business.
  • Kai Landwehr– myclimate: #FridaysForFuture Meets the EOS – The Temperature on the Streets.
  • Steve Scott– Kendal Mountain Festival: Redefining Boundaries – An Evolution of Outdoor and Adventure Filmmaking.
  • Chris Doyle-ATTA: Forging New Paths: Accessing Gear-hungry, Passportwielding Adventure Travellers.
  • Magnus Ohlsson– We Hunt For Heads: The Challenge of Change 2020.
  • Richard Leedham– Outdoor Gear for Good: Working Together to Turn Our Trash in to Treasure.
  • David Ekelund– Icebug: Taking Climate Action – An Opportunity You Can’t Afford To Miss.
  • Scott Nelson– European Outdoor Group: Single Use Plastics Project: Reducing and Eliminating Plastics from the Outdoor Industry Value Chain.
  • Benita Matofska– The Sharing Economy: Become a Changemaker Company of the Future.
  • Tomas Vucurevic– BRAIND: Redefining Boundaries – From Performance to Purpose – Towards a Next Generation of Ingredient Branding.
  • Jeppe Thøgersen– Silkeborg Kommune:  The Silkeborg Project – Outdoor as a Central Part of Local Government Strategy.
  • Jens Klein– AMSilk: The Polymer Industry’s Unsolved Dilemma.
  • Donna Carpenter– Burton Snowboards: Staying True – The Importance of Company Values.
  • Jamie Andrew OBE:Beyond Boundaries.
  • Wolfgang Greiner journalist & moderator for the EOS 2019.

This year’s European Outdoor Summit looks set to be the biggest yet, and there’s still time to book a place and be part of one of the key trade events of the year. You can register here.