The #itsgreatoutthere campaign has welcomed its second official ambassador, professional snowboarder Aline Bock from Germany. Aline was crowned Freeride World Tour Champion in 2010 and continues to snowboard professionally – she has just started a six-week snowboarding, surfing and camping adventure in Iceland with fellow snowboarder Anne-Flore Marxer that will provide content for their DARE film project to be shown at festivals around Europe. Like fellow ambassador Alastair Humphreys, Aline will promote and support #itsgreatoutthere during her activities and public appearances, using her own online and social media channels to extend the reach of campaign messages.
The It’s Great Out There Coalition has recently welcomed a new member, Berg Outdoor, the coalition’s first member from Portugal. Membership of the coalition now stands at 30 full members, plus five associate members, with more expected to be confirmed in the near future. If you would like to find out more about how your business can join the growing organisation, contact Arne on email@example.com.
Online Events Calendar
Don’t forget to add any outdoor events that you are organising this year to the #itsgreatoutthere online calendar. All you need to do is complete a form that you can download here and send it to firstname.lastname@example.org.
The It’s Great Out There Coalition is in the final stages of preparing an application for Erasmus+ funds. Following discussions with the relevant European Commission officials, the proposal is for an initial 24-month project called ‘The European Outdoor Activity Standard’, designed to clearly define what will make a successful longer term major pan-European outdoor activity initiative.
The project will examine how to efficiently use the many benefits of outdoor activities to empower young people from an inner-city background, including socially and economically disadvantaged youths and migrants, to lead healthy lifestyles, build self-esteem, gain a positive outlook on life in general, and to improve social and ethnical inclusion. This project will define how this is best achieved and by which means. A follow-up application will then aim to take those findings and apply them on a larger scale to help get more young people active in the outdoors in a sustainable way.
The coalition is leading a partnership of applicants who have committed to work together to deliver the project once Erasmus+ funding has been secured. The other partners are:
- CREPS / France
- OIA / UK
- Leeds Becket University (BattleBack) / UK
- Zöldpont Szerkesztőség / Hungary
- European Outdoor Group / Switzerland
- Hej Främling/Sweden.
The application will be submitted in early April and we will provide an update on its progress as soon as we have news.