The European Outdoor Group runs an industry sales barometer, monitoring sell through data. In summer 2017, we started the pilot of the RB2.0 in cooperation with Hachmeister & Partner, in order to take the barometer to the next level.
RB2.0 is a confidential survey, which is currently only open to EOG retail members. The purpose of the barometer is to develop a measure of the turnover volume from the members, reflecting how sales are performing in the outdoor sector. It will report on a range of key areas, allowing participants to benchmark their own business performance against the wider sector.
Once all processes are properly set, we will create a framework to open up the barometer to:
- Brands with their own shops selling in Europe, and
- Non-EOG members.
You can find more information about the project here.