EOG

RB2.0 - The Retail Barometer 2.0

The European Outdoor Group runs an industry sales barometer, monitoring sell through data.  In summer 2017, we started the pilot of the RB2.0 in cooperation with Hachmeister & Partner, in order to take the barometer to the next level.

RB2.0 is a confidential survey, which is currently only open to EOG retail members.  The purpose of the barometer is to develop a measure of the turnover volume from the members, reflecting how sales are performing in the outdoor sector.  It will report on a range of key areas, allowing participants to benchmark their own business performance against the wider sector.

Once all processes are properly set, we will create a framework to open up the barometer to:

  • Brands with their own shops selling in Europe, and
  • Non-EOG members.

You can find more information about the project here.