We are the voice of the European outdoor sector:

Our vision is to do global, profitable business in a way that gives back more than we take - from nature and people.

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We add value to our members, facilitate pre-competitive collaboration, and promote industry growth. We provide European outdoor market insights, collaborative CSR & sustainability opportunities, key trade events and shows, representation of the wider outdoor value chain on important issues, and meaningful sector communication.

Updates & Resources

European Outdoor Summit
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Over the last 10 years the European Outdoor Summit has been held in a number of different European cities. Each Summit is hosted with the support of the national association of the host country. For 2024 the event will be held with support of the OIA in Cambridge, UK.
Learn more

Outdoor Market Intelligence Service

After two years of development,  we are delighted to launch the Outdoor Market Intelligence Service (OMIS), delivered in partnership with Sporting Insights. This is a new retail sales reporting tool for the industry and its importance cannot be overstated.
learn more

Single Use Plastics Project
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Industry-wide problems demand an industry-sized response. For this reason over 35 brands and retailers from the outdoor industry are working together to take responsibility for their single use plastic poly bags. Read our comprehensive project report now.
Resources

Our members represent a wide cross section of the Outdoor sector.

Our members are brands, retailers and NGO’s from around the world.
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Knowledge Hub

Here you will find all our latest research, industry news, webinars and project information.

Group Membership

Representing the wider European Outdoor value chain

Market Insights

Industry Insights and In-depth Research
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Shows Events

Trade shows, presentations, talks & resources

News & Events

Latest News

October 7, 2024

Industry rallies behind new concept for OutDoor show

September 27, 2024

New members: YETI, SAB Europe, The Everyday Co, Valor Summits

September 27, 2024

European Outdoor Summit celebrates a decade of conversation and collaboration

September 18, 2024

Key market data programme expands into new markets after successful launch

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The Its Great Out There Coalition was set up in 2017 to work in partnership with European, national and regional authorities, all of the outdoor recreation
industries, non-profit associations, other organisations, and directly with the public, with the aim to motivate, activate and advocate outdoor activity for all.
Annecy, France.
45°53'60.00" N 6°07'0.01" E
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