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During the end of 2024 and early 2025 the EOG have welcomed nine new members.

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The European Outdoor Group (EOG) has welcomed nine new members, taking its total to over 150 brands, retailers, technology brands, national associations and organisations from the wider value chain. Since November last year, Odlo, Carbonfact, Darn Tough,Locally, New Zealand Merino, Norrona, Performance Days, Sportair and Tast have all joined the EOG. The association has grown in each of the last three years and now has over 150 members, with 17 additions since the start of 2024.

The European Outdoor Group was formally constituted in 2005 by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to the representation and promotion of the outdoor sector. Reflecting changes in the sector and the wider business and political landscape, in more recent years the EOG has opened up membership to retailers, technology brands and organisations in the wider value chain. The association builds its programme of activity on three core pillars: Doing business right; preserving nature; and promoting participation. In addition, members are required to commit to join a Race to Zero initiative, as part of the United Nations Framework Convention on Climate Change’s (UNFCCC) global project. The EOG membership committee assesses each application before new organisations are formally accepted by the association.

Hannah Piatok, EOG relationship manager, comments:

“Growing to over 150 members is a great way to mark the 20^th anniversary of the official foundation of the European Outdoor Group, and is testament to the relevance and importance of our work. Each of our nine new members has its own key motivations for joining the EOG. What they all share is a commitment to collaboration on the big issues that affect the whole industry. From sustainability to regulation, and from market insights to public affairs, we look forward to working closely with all of our new and continuing members, on projects that serve and promote the European outdoor industry.”

Outdoor performance apparel brand Odlo is among the new members, stating:

"Like many others in the industry, we are on a journey when it comes to sustainability, and there is so much we can learn from the European Outdoor Group and its members. We look forward to collaborating and contributing in our own way to a broad range of topics and issues close to our heart.”

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Locally.com is the world's largest network of specialty brands and local retailers committed to making it easier than ever to shop online and buy locally. The company’s founder and CEO Mike Massey comments:

“Joining the European Outdoor Group is a natural extension of Locally’s mission to connect brands, retailers, and consumers through seamless online-to-offline experiences. As the outdoor industry continues to embrace omni-channel strategies, our partnership with the EOG allows us to better support European retailers and brands in meeting the evolving expectations of their customers. Together, we can create solutions that not only drive sales but also strengthen local economies.”

Performance Days is an internationally renowned functional fabric fair. Marco Weichert, CEO of Performance Days, comments:

“It is an honour for us to join the EOG, and we are already looking forward to the future cooperation. As the voice of the European outdoor sector, we support their vision of conducting global business successfully while giving back more than we take from nature and people. As a leading trade fair for functional fabrics and sustainable textile innovations, we can face the future challenges of the outdoor industry with forward-thinking approaches and collaborate on important topics.”

The Action Sports Translator is a translation and copywriting company that specialises exclusively in serving outdoor brands, and states:

“As specialists dedicated to the outdoor industry, we believe that EOG membership will allow us to further align our expertise with the values and goals of this community, helping us empower its members with meaningful, market-leading content solutions.”

Carbonfact is an organisation that helps brands understand where their carbon emissions come from and how they can reduce them with the best possible returns on investment.The company states:

“We're excited to join many of our clients, such as Columbia, Jack Wolfskin, and The North Face, as part of the EOG community and help the European outdoor industry measure and reduce its environmental footprint.”

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The EOG is continuing to recruit new members from the sector and wider value chain that share the association’s goals and commitment to collaboration. Organisations that are interested in exploring membership options and finding out more about the benefits of being part of the EOG, should contact Hannah Piatok on hannah.piatok@europeanoutdoorgroup.com.

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