The European Outdoor Group opened to outdoor retail members in 2014, since then we have sought to inform, inspire and activate collective pre-competitive work between retailers, brands and associations in the outdoor sector. Becoming a European Outdoor group member adds value to your business by providing an industry leading platform for research, insights, information sharing, co-operation and sustainability. The aim is to strengthen an outdoor consumer-focused sector, to drive change with the help of external benchmarks and to focus on sustainable practices. The EOG team are there to support and advise, to encourage co-operation and to enrich the sector with knowledge.